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Mail Chimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures.Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise.These emails have a specific purpose, and so their subject lines should be specific as well.A humorous subject line can really stick out among the dry, dull emails surrounding it.
But if you can recite every line of Sir Mix a Lot’s Baby Got Back word for word…like some of us can… Let’s take a peek at the promotions tab of my Gmail. Many of the factors that make up a good blog post title also make a good email subject line.Who doesn’t want to impress their buddies with fun Guinness facts on St. Question marks and unusual punctuation offer another method for standing out from the email masses.Exclamation marks Above, Banana Republic combines a question with scarcity tactics. ) with just two words, creating a truly great subject line.A headline that is graphically salient in some way has a greater chance of capturing our eye, and in an environment where dozens of headlines and stories vie for attention, numerals break up the visual field.” Incorporating personalization techniques into email subject lines is another way to increase open rates.By personalization I don’t mean incorporating a user’s name into the subject line – this has become so common practice that many users glaze over these as spam.