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This is contradicted by contemporaneous reports, William Helbein, who managed the company and is named on an early trademark registration, was born in Russia, now Ukraine in 1889, and later became an American citizen in 1916. William was educated in Russia, the Netherlands and Belgium and his father was a diamond dealer.
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Summary Helbros watches was founded by the Helbein brothers in 1913.
He used print advertising, radio advertising and later TV advertising.
He distributed watches through catalogues, shops, dealers, approval and any other way he and his company could find.