Dating l life
Online dating can clearly be seen as an adventure when taking into consideration the points of “Thrill of excitement” and “Casual sex”.
To meet a person face-to-face you have only been talking to virtually before is definitely connected with excitement and nervousness.
This is due to the fact that the access to a potential partner, love or sex got way easier through Social Media.
Regarding to Deuze (2016) people who have a high Social Media consumption are even more likely to have troubles in their relationships like e.g. “Keep all doors open at any time” (Baumann, 2003) tend to be the new motto of dating in the 21st century.
In 2012 Sean Rad and Justin Mateen had the idea of creating the first dating platform, which was only constructed as a smartphone application and not a website.
Therefore the new possibility of dating through Social Media became even more relevant, especially for Generation Y, which could be just as well called smartphone generation (Stampler, 2014).
The digital self (Schau & Gilly, 2003) which describes how people present themselves in Social Media is full of lying, editing and faking.
However, on the other hand this can be pretty dangerous, as disappointment can be high when meeting the other person face-to-face and expectations are not fulfilled at all (Lawson & Leek, 2006).
This also goes hand in hand with the theory of Schau and Gilly (2003) mentioned before, which states that people tend to create a digital imsgr and therefore different self when using Social Media trough e.g. Ward (2016) talks about a similar concept called impression management which likewise deals with the fact that people tend to present themselves in a way which they think is catchy towards the other sex and helps them felling more confident in the dating world.
The aim is to have as much control as possible of the impressions others have of you and therefore manipulation is an alarmingly often used tool. online dating apps pay extra attention to which pictures they choose as it represents the first impression. Tinder and the Dawn of the “Dating Apocalypse” Available Online: [Accessed 29.
It might feel for some people even like a game, the constant desire of “winning” in terms of getting more dates, more attention and reassurement.
This also goes hand in hand with the point of “Self-worth validation” which nowadays especially young adults aim for more than ever. The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism, Cambridge: The MIT Press.